Definition of digital marketing. The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Overall digital marketing comes down to you marketing your business online instead of print, radio or tv. The overall cost per lead (CPL) can be much lower to obtain while your focus of that client can be much more detailed using analytics to lower and avoid waste of marketing dollars spent.